Wednesday 6 February 2013

Making a Comeback


In a nod to the revival of the written word, we’ve learned of Gilded Age Greetings, via Pursuitist, a Florida-based luxe etailer that launched a couture line of greeting cards. Couture meaning lavish, one-of-a-kind greeting cards, miniature works of art created in the style of illuminated renaissance manuscripts using 15th century craftsman techniques, fine materials (e.g. gemstones) to produce some of the world’s most expensive greeting cards.
In fact, many things that used to be popular re-surface again. Think about it: Hollywood spends a lot of time and money producing spin-offs and remakes. Some of the manufacturers use retro elements in their packaging and advertising – like Tide did earlier this summer – for a limited time, P&G offered its three products such as Tide, Bounce and Downy in original early version of their package – vintage package on the outside, today’s performance on the inside. And models – Nike launched an Air Jordan 13 Retro Playoff sneaker, a reiteration of the original version that was introduced in 1998.


Overwhelmed with nostalgia for a childish pseudo-creature with a glaringly absent off switch? Sounds like you're looking for a Furby. No, not the old, mangy monster whose batteries died in your toy cabinet all those years ago, we're talking about a new animatronic animal -- one kitted out with capacitive touch sensors, glowing LCD eyeballs and even a companion iOS app. 




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