Wednesday 6 February 2013

A Comeback



Justin Timberlake, along with Chris and Tim Vanderhook, purchased the once-giant social media site last year, whereupon Timberlake announced that he was going to devote some serious time to brainstorming ideas for the site’s future. 

So there are some interesting things happening here. We all probably remember MySpace exactly how we left it back around 2006: full of clunky boxes and, toward the end, loud, glittering, animated .gifs. The design was really awful. Those were the early days of Facebook, too, and it was still a much sleeker platform by comparison.

But now, looking at the new face of MySpace in this video, it’s hardly recognizable as the site we once knew and loved. And that’s the point: this MySpace could potentially compete in a league of social platforms focused on visual appeal. To me, a lot of the screen shots and captures in the video were more than just vaguely reminiscent of Pinterest. And why wouldn’t they be? That’s been the social network of 2012.

We haven’t seen this nostalgia factor happen with social media quite so much yet, but social platforms – at least as we currently know them – are so new that it’s only a matter of time.

Maybe this is the time. Maybe we’re getting excited because someone is taking something old, something that we used to love, and making it new again. And we’re just far enough removed from MySpace to remember only the good times, so we’re excited to see what lies ahead.

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